Hi, I’m Teresa, a marketing and brand strategist based in Vancouver, BC.
I create impactful and memorable brand experiences.
When it comes to branding and marketing, you could say I’ve been around the block a few times. With 20+ years working with some of the most iconic brands out there, I’ve picked up a few tricks along the way.
In my spare time, I love running in the forest and spending time at the beach with my family. Rain or shine (because Vancouver).
I build memorable brand experiences.
Science World
Vancouver-based science centre whose mission is to ignite wonder and empower dreams through science and nature.
Rebranding an Icon
Successfully rebranding Science World and developing a content strategy, to reflect the new strategic plan and core values. Achieved record attendance of 1M+ two years in a row. Increased digital engagement by 85% Y-O-Y.
The World Needs More Nerds
This award-winning campaign went viral, achieved huge media interest, record engagement, and raised $500K for Science World. The campaign featured Dr. Bonnie Henry, Dr. Theresa Tam, Chris Hadfield, and Dr. Jane Goodall. These famous 'nerds' generated so much love from our community.
Yahoo!
Yahoo! is a leader in global daily habits like email, entertainment, news and sports, and one of the most trafficked Internet destinations worldwide.
Leading Yahoo! Search rebrand across Europe. Massively increasing brand awareness, brand affinity, usage likelihood & customer acquisition. Increasing revenue by 25% and reducing attrition by 23%.
Bentlily
Bentlily had a solid fanbase, and was ready to grow her online audience, gain traction for an upcoming book release, and diversify her revenue stream to include branded products. We worked with Bentlily to clarify her brand and distinguish herself from a sea of Instagram platitudes.